Friday, December 7, 2007
Media ethics in news media
Wednesday, December 5, 2007
News Gathering and Protection of Rights in Media
The Newspaper Guild Communications Workers of America promote three important principles that describe a news companies mission. The first important principle being that employees working for any news company or corporation is guaranteed freedom of speech and beliefs in the workplace. The second guideline that is associated with news gathering rights in media includes employees being treated fairly and equal and that his or her position in the company is respected by fellow employees and peers. The third and final important guideline dealing with news gathering is that news organizations have to adhere to the same high standards of fairness and integrity that they demand of their employees.
I believe that the most important guideline is the news companies having to treat their employees with respect and integrity. Just like anything, it is extremely important for individuals to be happy where at the workplace. If the employee is unhappy and treated unfairly, the output in work production will certainly drop.
Monday, December 3, 2007
Cultivation Theory-
George Gerbner stands as the creator and pioneer of the cultivation theory. It is a theory that basically stands for fairness and equality, and that with heavy exposure to cultural imagery, one may try to act out. The action or actions that many people worry about are violent crimes. Many parents think that there is way too much violence on Television and that video games are too realistic and violent. One might argue that too much exposure too any one of these things can be dangerous, potentially causing an individual to act out. Furthermore, the main argument that goes along with the cultivation theory is that everyone has a brain and can choose to do whatever he or she wants. This means that every individual has the power to make a right or wrong decision, and deal with either the positive or negative consequence. I agree with both of these different viewpoints on this theiry. For instance, I think it is totally possible for a young person to carry out a "Columbine" sized school shooting who plays very violent video games everyday. But the kicker is that there could just as easily be a mass school shooting by a young person that has never had a history of violence. This is why the cultivation theory, although very appropriate in many cases, cannot totally be proven.
Wednesday, November 21, 2007
What and Why - Advertising
- Name of Product- ACTIVON AND HEADON
- Parent Company of the Product -Miralus Halthcare
- Advertisement or Commercial
- Year Ad Debuted- 2005
- Ad Agency- Searched everywhere for ad agency and actually emailed Miralus Healthcare to try and find out the ad agency that helped produce this ad
- T.V. Show the ad mostly runs- Wheel of Fortune on channel 5 (KSDK) mostly weeknights
Q & A-
I like these ads because they have a interesting way of reaching consumers. These commercials attract the attention of the viewers because they are so annoying. For example, these obnoxious commercials come on during favorite television shows and are repetitive, which can become extremely annoying. Although, they do reach their target market in a number of ways that are effective, I believe the most important reason why these ads reach their target market so effectively is because the ads are so repetitive, annoying, and really, in a sense, "memorable." I believe that the most important way for companies to reach the target market is by creating a product that not only works well and is reliable, but one that also can attract customers to itself. It is important for companies not only to be able to back the product, but also be able to market the product and kind of "embed" it in the customers mind. The truth is I have bought both of these products and they both are extremely helpful as a mild pain topical medication. I think that creative and reliable products along with innovative commercials will continue to improve business around the world.
Thursday, October 25, 2007
Remembering the Golden Age
I learned a couple of things from this assignment. For example, by interviewing my Grandma I realized just how important the radio really is, and how it made the invention of the television possible. Furthermore, during the interview, I realized that my grandma is a very knowledgeable person and that the knowledge of the older generation needs to be respected by young people.
Wednesday, October 24, 2007
What and Why- Television


- Title: 24
- Network: Fox Broadcasting Company
- Local Channel: Fox Channel 2 (KTVI)
- When does the show Air?: Mondays normally at 8:00 p.m. central time. Season 7 premieres on Sunday, January 13 at 7:00 p.m. central and is a two hour special.
- Cable or Broadcast: 24 airs on FOX which is a broadcast channel
- Show in Syndication?: Yes
- Movie Studio involved in Production: 20th Century Fox
- Movie Studios Parent Company: News Corporation
- Year Show Began: 2001 - Present
- Producers: Robert Cochran, Howard Gordan, Joel Surnow, Brian Grazer, Kiefer Sutherland
- Directors: Jon Cassar, Brad Turner, Bryan Spicer
- Writers: Robert Cochran, Joel Surnow, Howard Gordan
- Stars: Kiefer Sutherland (Jack Bauer), Mary Lynn Rajskub (Chloe O'Brian), Carlos Bernard (Tony Almeida), Dennis Haysbert (President David Palmer)
It is California Presidential Primary Day in Los Angeles and the longest day of Federal Agent Jack Bauer's life is about to begin. Jack has just patched his family back together after a trying separation. Midnight finds Jack playing chess with his teenage daughter Kim. As she goes to bed, Jack gets a call from Nina Myers, his coworker at the Los Angeles Counter Terrorist Unit, telling him to come in for an emergency meeting. Jack has no choice but to report in, but he and his wife Teri learn that Kim has snuck out before he leaves. Kim and her friend Janet York drive to an empty furniture store where they party with a couple of college guys whom they recently met. Kim enjoys herself at first, but starts to become suspicious of the two men when they won't take her home. At CTU, Jack learns that an assassination attempt is being planned against Senator David Palmer; the first African-American presidential candidate with a serious shot at the White House. Jack's boss and friend, Richard Walsh, warns him that people in their own agency may be working with those who plan to kill Palmer. Jack shows how far he's willing to go to do his job when he blackmails District Director George Mason in the hopes of learning information about the Palmer hit. Teri receives a call from Janet's father, Alan York, and the two decide to go out looking for the girls. A European photographer makes pleasant conversation with a beautiful woman on a plane bound for LA. The two end up in a lustful encounter, but more sinister plans come to light that involve a stolen wallet and the destruction of the airplane.
I was introduced to this show around 2005. My parents were obsessed and watched it every week. They told me how amazing the show was, and sure enough, the first time watching was hooked. I have come to realize that the show is so addicting because it happens in real-time, which makes the plot very believable and the options for the show endless. Jack Bauer is a great character, and the show has great special effects. There really is nothing to dislike about the show, and I can't wait for the season seven premiere in early January. I would recommed this show to anyone because it is a great show. There is really no other way to describe it. If anyone out there would like to get involved in a great television show with great action, acting, and storyline, 24 is the show!
Season 7 Preview (E.C.)
Tuesday, October 9, 2007
What and Why- Music/Recordings
Artist: Dwayne Michael Carter Jr., Lil Wayne, a.k.a. lil weezy, a.k.a. da Carter, a.k.a. Birdman jr., a.k.a. Weezy f. BabyAlbum Name: Tha Carter
Popular Songs: Where you at, Fireman, Shooter (ft. Robin Thicke), Hustler Musik, Bring it Back, Soldier, Get Something, Go D.J., Stuntin' Like my Daddy, Duffle Bag Boy
Record Label: Cash Money Records
Year "Tha Carter" was released: 2004Genre: Rap
Artist Website/Bigraphy Page
Q and A:
I found this album when I was at Best Buy one day in 2004. I learned about this album because I heard Lil Wayne on the radio one morning. I like to listen to rap, and Lil Wayne can rap about anything and everything. He is very talented, and has been rapping since he was eleven years old. I also like the fact that he works with so many different artists and talks about real things that can happen in life. Granted our lives are in no comparison, although I can still relate to certain things he raps about. I would describe myself as a very musical person. I like to listen to all kinds of music, but my favorite music has to be hip hop and rap. Examples of artists I enjoy listening to include: Kanye West, 50 Cent, T- Pain, Akon, T.I., and Justin Timberlake. Unfortunately, I do not have a myspace page, but if I had to choose a favorite song by lil wayne it would be Stuntin' Like My Daddy. I chose this song because it is a song with an awesome beat, with interesting lyrics, and a sweet music video. I normally listen to my music on my IPOD, and download it using Limewire on my computer.
Tuesday, October 2, 2007
My Favorite Movie
- The Godfather (1972)
- Paramount
- Parent Movie Company: Viacom
- Highest Grossing Films in Paramount's History: Titanic, Braveheart, Forrest Gump, Saving Private Ryan, Mission Impossible
- Producer: Albert S. Ruddy Executive Producer: Gray Frederickson
- Director: Francis Ford Coppola
- Writer: Mario Puzo
- Stars of the film: Marlon Brando (Don Vito Corleone), Al Pacino (Michael Corleone), James Caan (Santino "Sonny" Corleone)
Q and A:
The story begins as "Don" Vito Corleone, the head of a New York Mafia "family", oversees his daughter's wedding. His beloved son Michael has just come home from the war, but does not intend to become part of his father's business. Through Michael's life the nature of the family business becomes clear. The business of the family is just like the head of the family, kind and benevolent to those who give respect, but given to ruthless violence whenever anything stands against the good of the family. Don Vito lives his life in the way of the old country, but times are changing and some don't want to follow the old ways and look out for community and "family". An up and coming rival of the Corleone family wants to start selling drugs in New York, and needs the Don's influence to further his plan. The clash of the Don's fading old world values and the new ways will demand a terrible price, especially from Michael, all for the sake of the family.
Vito Corleone is the aging don or head of the Corleone Mafia Family. His youngest son Michael has returned from WWII just in time to see the wedding of Connie Corleone (Michael's sister) to Carlo Rizzi. All of Michael's family is involved with the Mafia, but Michael just wants to live a normal life. Drug dealer Virgil Sollozzo is looking for Mafia Families to offer him protection in exchange for a profit of the drug money. He approaches Don Corleone about it, but, much against the advice of the Don's lawyer Tom Hagen, the Don is morally against the use of drugs, and turns down the offer. This does not please Sollozzo, who has the Don shot down by some of his hit men. The Don barely survives, which leads his son Michael to begin a violent mob war against Sollozzo and tears the Corleone family apart.
I saw this movie on DVD for the first time in or around 2000. I was interested in seeing this film because my older brother and a couple of friends told me that I needed to see this film, and that it was an amazing gangster movie with great acting. They also told me it was a classic and a "must see." I liked that the movie was a great film and ranks, in my book, as one of the greatest movies of all time. Yes, I would recommend this film to anyone because it is an excellent movie for so many reasons.
Wednesday, September 12, 2007
American Classic

Information -
• Title: Huckleberry Finn
• Author: Mark Twain
• Publisher: The Penguin Group
• Parent Company: Penguin Books Ltd.
Summary of Content:
• The Adventures of Huckleberry Finn is about a young kid and a runaway slave, named Jim. Huckleberry Finn has a father that is a huge lush/alcoholic. Huck inherits some money and gives it to Judge Thatcher. He is the only man Huck can trust, and kind of looks up to him as a father figure because his dad is a bum. Huck’s dad ends up finding him, and takes him away to a cabin by the river. His dad got really drunk and beat him so Huck faked his death and ran away from him. Shortly thereafter, Huck went to Jackson Island to meet up with his friend Jim. There was a big storm that caused the Mississippi River to rise and flood. It turns out that they ended up finding a raft, and an abandoned house. After this, the two find themselves in a number of epic events that make this adventure one of the most recognized novels in American History.
• Type of Book: Huckleberry Finn is an example of a trade book.
• Type of Reader: I would class my self as alliterate/casual reader. I enjoy reading magazines, and newspapers, internet, etc…., but I really don’t really get around to reading many books, unless it is for school.
Questions and Answers:
I first found this book in the library of my High School, and read it during class. This book impacted me because I really enjoyed all of the action and adventure in the story. I also really liked Huck and Jim's relationaship in the story. They were really great friends, no matter what color Jim was. I would recommend this book, even though the content and some of the language is questionable. I just think it is just a great story full of adventure. Underlying the story lays many social issues, as well. Of course, I would remember Mark Twain. I would hope that most everybody has read some work of Mark Twain. He is widely known as one of the greatest American authors of all time. I would like to think that the underlying message in the story is to be able to accept everyone in society, and live life to the fullest.


