What and Why - Advertising

• Name of Product- ACTIVON AND HEADON


• Parent Company of the Product -Miralus Halthcare
  

• Advertisement or Commercial


• Year Ad Debuted- 2005


• Ad Agency- Searched everywhere for ad agency and actually emailed Miralus Healthcare to try and find out the ad agency that helped produce this ad


• T.V. Show the ad mostly runs- Wheel of Fortune on channel 5 (KSDK) mostly weeknights

Q & A-

I like these ads because they have a interesting way of reaching consumers. These commercials attract the attention of the viewers because they are so annoying. For example, these obnoxious commercials come on during favorite television shows and are repetitive, which can become extremely annoying. Although, they do reach their target market in a number of ways that are effective, I believe the most important reason why these ads reach their target market so effectively is because the ads are so repetitive, annoying, and really, in a sense, "memorable." I believe that the most important way for companies to reach the target market is by creating a product that not only works well and is reliable, but one that also can attract customers to itself. It is important for companies not only to be able to back the product, but also be able to market the product and kind of "embed" it in the customers mind. The truth is I have bought both of these products and they both are extremely helpful as a mild pain topical medication. I think that creative and reliable products along with innovative commercials will continue to improve business around the world.